It has been proven than emails containing a CTA have the potential to boost click-rates by 371% and sales by 1617%.
Thus, it is evident that CTA is essential if you want positive results for your email marketing.
It is all well and good to send an email with all the features and benefits of your site to the customer.
However, if you do not provide a way using which they can subscribe or buy the product, it will be useless.
Moreover, most of your recipients already expect you to provide a call-to-action button. Not doing so might have a negative impression on your site.
The Psychology behind CTAs
The principle behind CTAs is based on the Read more
More than 144.8 billion emails are delivered every day, most of which are promotional emails.
Contrary to the popular belief, open rates are not defined by the number of people opening your emails.
Let me bust the myth. To figure out the open rate, you need to calculate the ratio of the number of unique subscribers opening your emails and the total number of emails delivered in a day.
Open rates vary from company to company. You also need to keep tabs on the number of hard bounces you receive. Keeping the daily open rates above 70% is no easy feat. If you are new to email marketing, experiencing low open rates is very common.
Nothing to Read more
66% of your customer purchases are a fruit of efficient email marketing.
However, to make email marketing into a successful strategy, you first need to develop a customer base. Email marketing is way more effective than promoting on social media sites.
It ensures that your recipients are aware of your latest discounts and promotions, instead of leaving it to them chancing across it.
Sending emails instead of posting on social media allows you more control over the time, content and manner of your promotions. You can send multiple emails with the same promotion to a customer if you feel it necessary.
Of course, all your recipients might not offer a positive response. You might not even have a Read more
It is important to plan the contents of your emails meticulously because a poor subject line will cause 69% of the people to spam an email, even before they have opened it.
Email marketing is a way to draw the attention of your recipients so that they will be tempted to click on it.
If you are flagging in your click-through rates, you will most likely be suffering a major drop in your profits as well. There are several ways to boost your click-through rates and here are some of the options you can try out:
1. Improve your Subject Lines:
As I mentioned, the subject line is the key to draw people in. If you do not Read more