25 Ways to Boost your Marketing Email Click Through Rates

September 19th, 2017 | No Comments

It is important to plan the contents of your emails meticulously because a poor subject line will cause 69% of the people to spam an email, even before they have opened it.

Email marketing is a way to draw the attention of your recipients so that they will be tempted to click on it.

If you are flagging in your click-through rates, you will most likely be suffering a major drop in your profits as well. There are several ways to boost your click-through rates and here are some of the options you can try out:

1. Improve your Subject Lines:

As I mentioned, the subject line is the key to draw people in. If you do not Read more


Best Time to Send Emails (Advanced Guide)

September 8th, 2017 | One Comment

Email marketing can be held accountable for around 40% online transactions, globally. Knowing the best time to send emails is very important because that will lead to eventually garnering more traffic for your site.

Your open and conversion rates could plummet in case you send out your emails at the wrong time. This will definitely have a very big impact on the effectiveness of your campaign.

But, at the end of the day, it is all going to depend on your recipients.

Initially, it might take you a few months to set up. But make sure that you have played around in all possible ways with the days and times you send your emails to find out what succeeds. Run Read more


Email Subject Line Best Practices

September 5th, 2017 | 3 Comments

More than 144.8 billion emails are delivered across the globe. That’s a wow figure, isn’t it?

Gone are the days when buyers and sellers would have to meet and bargain over a shop or store. Everything happens on the virtual platform today.

There are websites and e-stores popping up by the minute adding on to the intense competition. They are presenting unique and out-of-the-box content. However, having a website is not enough.

You need to work on it, promote it and expand its reach. Email marketing and ecommerce solutions help you with that.

Now, most people usually ignore email subject lines. You know that thing you have at the top of any email stating the title and content of Read more


How to turn your email list into brand promoters | Email Marketing

August 14th, 2017 | No Comments

Customer acquisition and retention are the traditionally advertised benefits of email marketing. Automation software allows companies makes keeping in touch with customers at every stage of the buyers’ journey simple and cost-effective. Yet, an often overlooked potential for email marketing is the ability to transform your list from passive readers to active promoters.

Brand ambassadors are born after the sale.

Sadly, many companies don’t take advantage of the full scale of possibilities inherent in email marketing. They end relationships with customers after check out. The thank-you email or shipping confirmation signals the end of the journey. Other companies may continue to send monthly promotional emails to stay in the forefront of consumer consciousness, but these companies still Read more